Your Business Resource Hub Resources for the FIFA World Cup 2026™
Supporting business and activation planning for FIFA World Cup 2026™
The FIFA World Cup 2026™ Vancouver will bring increased global attention and economic activity to our region. For businesses in Surrey and White Rock, this creates both opportunity and important planning considerations.
With 48 teams, 104 matches, and an estimated 3.5 billion global viewers, the tournament represents a significant economic opportunity for British Columbia. Vancouver will host seven matches, welcoming approximately 350,000 attendees and more than 200,000 visitors across the region, with average visitor spending projected at approximately $550 per day.
The Surrey & White Rock Board of Trade is actively engaged in regional planning efforts. Chief Operating Officer Indra Bhan is leading this work on behalf of the organization and is the only Surrey and White Rock business representative on the FIFA World Cup 2026 Economic Development Coordination Group with the Government of British Columbia, and also sits on the bi-weekly FIFA 2026 Vancouver–Seattle Roundtable on Borders and Tourism.
Ways to prepare your business
This resource hub provides practical information, updates, and guidance to help businesses stay informed, prepared, and positioned to participate as opportunities develop.
Policy & Regulatory Readiness
Public viewing is one option businesses and communities may consider to engage audiences during FIFA World Cup 2026™, subject to FIFA guidelines, licensing, and local regulations.
Welcome to the Home Turf Toolkit. This visual identity system provides the creative direction and guardrails needed to design cohesive, impactful marketing that celebrates the World Cup in Vancouver while respecting tournament brand requirements. In the end, guidelines are just that, a guide. Use your best judgement and reference this document as a starting point.
For additional guidance on permitted activities and marketing considerations, please refer to the FIFA World Cup™ Community Activation Playbook.
What is the Home Turf Toolkit?
The Home Turf Toolkit is a visual identity system designed to help Vancouver businesses tap into the excitement of the World Cup in Vancouver. It provides clear visual guidance on how to create marketing assets that respect FIFA World Cup™ intellectual property and trademark requirements, giving businesses the confidence to activate creatively while avoiding the use of protected tournament marks or assets.
Whether it’s creating themed menus, hosting watch parties, developing retail promotions, or launching fan experiences, the toolkit empowers local organizations to be part of the momentum — turning global attention into local opportunity.
The Home Turf Toolkit is designed for British Columbia-based businesses, tourism partners, event organizers, attractions, hotels, restaurants, retailers, and community organizations who want to engage visitors and locals during the World Cup.
It’s built for partners of all sizes — from small independent businesses to larger venues — looking for ready-to-use tools, ideas, and assets to activate their spaces, attract customers, and align with the energy of the tournament.
To ensure your activation aligns with tournament regulations and intellectual property requirements, please review the Community Activation Guidelines and BC Tourism Playbook for a full overview of permitted activities and marketing considerations.
No. The Home Turf Toolkit is available to any business within British Columbia that is looking to align with the excitement of the World Cup in Vancouver.
No approvals are needed. That being said, please follow the guidelines as best as you can in order to preserve the integrity of the brand.
-
Temporary Extension of Licensed Area – Outdoor (patios, expanded service areas)
-
Extended liquor service hours
-
Use of additional indoor space
-
Temporary patron participation
-
Temporary amendments to licence terms or conditions
Key opportunities for local businesses to sell official FIFA World Cup 2026™ merchandise:
Become a Local Licensee
FIFA has launched a new licensing program to give local British Columbia businesses the opportunity to become Official Licensees of the FIFA World Cup 2026™.
- This is a unique chance to design and sell official FIFA World Cup 2026™ Vancouver merchandise that celebrates our culture and creativity.
- The program complements FIFA’s regional and global partnerships and focuses on locally made and distributed products.
- Apply to FIFA directly here.
Please fill out this form: click here.
Join the FIFA World Cup 26™ Trophy Tour by Coca-Cola | Coca-Cola US
Experience the FIFA World Cup 26™ Trophy Tour by Coca-Cola and see the FIFA World Cup™ Original Trophy. Find out how to claim your tickets and enjoy giveaways, Coca-Cola samples, and more.
BC Restaurant and Foodservices Association (BCRFA)
As excitement builds toward the 2026 World Cup, BC restaurants have a major opportunity ahead. Taste the Beautiful Game – B.C. Style is a province-wide hospitality initiative designed to help restaurants across British Columbia activate during the World Cup moment — from hosting watch parties and driving traffic to showcasing BC-grown food and drink.
What participating businesses can expect:
- Ready-to-use marketing playbooks
- Guidance for hosting compliant, high-energy watch parties
- Curated ideas to feature BC food & drink
- Clear compliance considerations
- Province-wide storytelling and promotional support
- Insights related to safety, security, and operations
- Potential tourism and media visibility during the tournament period
Participation is by registration only. Spaces are limited and registered members will be prioritized.
This Government of Canada resource supports communities and businesses in preparing for increased tourism and visitor activity. It provides guidance, tools, and best practices to help local economies strengthen infrastructure, enhance public safety, support business readiness, and ensure a positive experience for both residents and visitors.
Business Operations and Planning
The following presentation was presented at the Preparing for the FIFA World Cup 2026™ Business Engagement Event hosted by the City of Surrey and the Surrey & White Rock Board of Trade: FIFA World Cup 2026™ Vancouver Host Committee Presentation
Learn what local businesses and community organizations need to meet requirements, stay compliant, and prepare for opportunities connected to upcoming FIFA events.
The following presentation was presented at the Preparing for the FIFA World Cup 2026™ Business Engagement Event hosted by the City of Surrey and the Surrey & White Rock Board of Trade: City of Surrey – Presentation
Vancouver will host seven FIFA World Cup 2026™ matches between June 13 and July 7, 2026.
The largest soccer tournament in history is expected to bring together millions of people across North America—including business leaders, investors, delegations, and key opinion leaders. British Columbia (B.C.) is intentionally leveraging this global convergence to advance trade, attract investment, and accelerate commercial partnerships. Business and government leaders from British Columbia invite you to explore investment and economic opportunities at BC Business House during the tournament.
Register
Register to request access to BC Business House—whether to host your own business, investor or delegation engagements, participate in curated programming, and receive updates on events and activities.
Inviting Business Leaders and Investors
BC Business House is designed for senior business leaders, investors, companies, founders, and organizations actively pursuing commercial opportunities in British Columbia and priority global markets.
Whether you are a local or international business leader looking to unlock opportunities in B.C. or abroad, an investor seeking stable, competitive, and future-focused opportunities, a Canadian company interested in exporting, scaling, or forming global partnerships, or an organization supporting commercial engagement, BC Business House provides a structured platform to connect, explore, and advance commercial discussions. Join us at BC Business House.
About BC Business House
Launched by the Government of British Columbia, BC Business House is the hub to advance trade, attract investment, and showcase B.C.’s key sectors and opportunities.
Register to join us at the Vancouver Convention Centre and access a dedicated space for business meetings, meeting hosting, and programmed events aligned with trade and investment objectives during the tournament.
Discover B.C.’s key industries through curated Sector Showcases. Connect with business leaders, government partners, investors, and existing and potential customers to explore opportunities and advance commercial connections. Participate in targeted sector briefings, followed by facilitated engagement with global and domestic leaders.
We also offer meeting and collaboration spaces for business engagement, match viewing, and additional programming. BC Business House is structured to move beyond introductions—supporting deal exploration, partnership development, and investment decision making while global leaders are convened in Vancouver. Score business wins during your tournament visit with us!
Sector showcase event schedule*
| June 12 Friday | Tourism Explore our tourism sector. |
| June 17 Wednesday | Energy** Explore our natural gas and LNG sector. |
| June 19 Friday | Life Sciences Explore our life sciences sector. |
| June 23 Tuesday | Mining** Explore our mining and critical minerals sector. |
| June 25 Thursday | Technology Explore our artificial intelligence and tech sectors. |
| June 30 Tuesday | Agriculture & Food Explore our agriculture and food sectors. |
| July 6 Monday | Trade & Logistics Infrastructure Explore our trade and logistics infrastructure sector. |
The British Columbia Hotel Association’s Major Events Visitor Experience & Accommodation Outlook outlines how BC must prepare for unprecedented visitor demand tied to major events, including FIFA World Cup 2026. The strategy flags peak-season pressure on hotels, labour, transit, and housing, and calls for coordinated regional planning to manage concentrated demand, prevent human trafficking, and ensure housing remains housing. It positions accommodation supply, STR regulation, and regional dispersal as critical levers to protect visitor experience while safeguarding community impact.
Key insights from the FIFA 2026 draw, covering Vancouver and Seattle matches, visitor flow scenarios, and remaining unknowns.
FIFA 2026: Draw Results and Insights for Vancouver & Seattle
Growth and Activation Opportunities
350,000 fans are expected to attend the seven Vancouver matches at BC Place Vancouver for FIFA World Cup 2026™ and the excitement is building across the city and province. For businesses, residents and communities throughout BC, this is our moment to celebrate the sport, showcase our vibrant culture, and bring people together to enjoy the matches and festivities.
A practical guide outlining how communities and businesses can plan, activate, and engage audiences the region.
Community Activation Playbook for the FIFA World Cup 2026™ in Vancouver
This resource compares visitor volumes from 2014 with projected attendance and travel patterns for FIFA World Cup 2026™ matches in Vancouver and Seattle. It provides context to help businesses understand potential scale, timing, and operational impacts.
Discover Surrey’s World Cup 2026 hub highlights the region’s role in the FIFA World Cup 2026™ experience, showcasing visitor opportunities, local hospitality offerings, and community events tied to the tournament. It positions Surrey as a welcoming base for fans and partners while providing relevant information for tourism operators and businesses looking to participate in the broader World Cup momentum.
The following presentation was presented at the Preparing for the FIFA World Cup 2026™ Business Engagement Event hosted by the City of Surrey and the Surrey & White Rock Board of Trade: Discover Surrey – Presentation
BC Tourism FC is a provincial tourism consortium formed to help British Columbia’s tourism sector prepare for and benefit from FIFA World Cup 26™, showcasing the province globally, boosting visitation, and creating long-term opportunities for communities and industry partners. The hub provides updates, tools, and resources to support tourism alignment and engagement as planning continues.
