The Surrey & White Rock Board of Trade (SWRBOT) and the City of Surrey are pleased to host a Preparing for the FIFA World Cup 2026™ Business Engagement Event to connect local businesses with resources, insights and planning tools to maximize the opportunities presented by FIFA World Cup 26™, coming to Vancouver and surrounding communities in June-July 2026.
The free event takes place Tuesday, January 27, from 5:00 to 7:00 pm at Surrey City Hall (13450 104 Avenue, Community Room, 2nd Floor East). Advance registration is required at swrbot.com.
FIFA World Cup 2026™ is a once-in-a-generation opportunity for Surrey’s business community to showcase its talent, creativity and hospitality to an international audience. This engagement session brings together expert partners to ensure businesses are informed early, positioned for success, and supported every step of the way as we prepare our region for global attention.
Joslyn Young, CEO, SWRBOT
The event will feature key insights from representatives of the FIFA World Cup 26™ Vancouver Host Committee, Discover Surrey, Surrey Police Service, Surrey Economic Investment Services, and other partners.
Attendees will learn about:
- Strategic business activations tied to FIFA World Cup 2026™
- Requirements for public viewing licences and city permits
- City and regional plans for community celebrations
- Resources and toolkits for business readiness
- Direct Q&A with planning partners and subject-matter experts
“We encourage Surrey businesses to attend and gain insights from key partners and industry experts. We want to prepare businesses with the necessary knowledge, tools, and support they need to be successful. Join us and make the most of this exceptional opportunity.
Tyler Westover, Director of Business and Government Relations, City of Surrey
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Aman Parmar
aman@swrbot.com | 604.634.0345
