Building a Winning Social Media Marketing Strategy

Event Overview

The Surrey & White Rock Board of Trade’s Business Growth Academy is proud to partner with KPU’s Melville School of Business to offer professional development courses.

Feeling lost in the social media jungle? Our workshop equips you with the knowledge and tools to transform your social media presence into a powerful engine for your small or medium-sized business (SMB). We’ll go beyond likes and shares, teaching you to develop a winning social media strategy, identify the right platforms for your audience, and craft engaging content that resonates.

You’ll develop skills in social media advertising, interpret results to optimize campaigns, and leverage social media for customer service and community building. Equip yourself with a comprehensive social media marketing toolkit and actionable strategies to grow your business.

What You Will Learn:

• Determine strategies to optimize social media marketing
• Interpret data and insights from social media to optimize your strategy for better results

Why take this course?

• 44% of small business owners procrastinate posting on social media because it feels too time-consuming. This course helps you build a simple, sustainable strategy so you can stay consistent without it taking over your day
• 34% of professionals say creating content that resonates is a major challenge. Learn how to craft messages that speak directly to your audience and build real engagement.
• 26% of professionals struggle to assess campaign results. You’ll gain practical skills to read the data, understand what’s working, and make informed decisions that improve performance over time.

Who This Course is for:

• Small and medium sized business owners ready to stop guessing and start using social media strategically
• Marketing professionals looking to sharpen their social media skills with hands-on, practical learning
• Entrepreneurs who want to build an effective social media presence without spending hours experimenting
• Anyone looking to confidently create, manage, and analyze social media campaigns that deliver real impact

Course Format:

Over 2 weeks, you’ll join 2 live, online, instructor-led sessions that blend theory with real-world application:

• Expert-led Workshops: Learn directly from seasoned-practitioner
•  Hands-on Case Studies: Apply frameworks in small-group exercises
• Personalized Feedback: Receive tailored coaching to refine your work
• Live Q&A & Networking: Dive deeper with peers and instructor
•  Ongoing Resources: Access slide decks, templates and an online forum to reinforce your learning.